Man, the Galaxy S 4 launch is not bringing out a lot of goodwill from the other big smartphone companies. We’ve already seen LG’s aggressive Times Squares ad, heard Apple complain about the phone’s “year old” software, and now HTC’s got a few things to say about the GS4 and its launch; as shouldn’t be surprising, they’re nothing positive.
HTC President Jason MacKenzie (above) was simply not digging Samsung’s theatrical launch event, saying that he “went from laughing to actually feeling embarrassed at some of the acting.” We’ve all heard the figures outlining the sky-high sums Samsung spends to promote its products, something MacKenzie couldn’t help take a jab at. “Watching the presentation, it looks like they invested a lot in marketing instead of innovation,” he commented.
Elsewhere, HTC Chief Marketing Officer Ben Ho had some complaints to make against the hardware itself, saying that Samsung’s continued use of plastic “pales in comparison to the all-aluminum unibody HTC One,” and that while the HTC One is a phone for people who want something different and premium, the GS4 continues to cater to the mainstream.