Not only did LG announce an eye-tracking / eye recognition feature to land on the Optimus G Pro before Samsung could make its official announcement of the S IV, rumored to have such capabilities, but it is now bringing the battle right to Samsung’s heart with its latest move.

Trolling? Maybe! Not more than Samsung’s Apple-related commercials (and others) for that matter. Marketing? For sure! Times Square is where a huge gathering is expected today for the Galaxy S IV unveiling — and where our own Adam Lein will be, joining us live from the crowd for our hangout — and it’s filled with Galaxy S IV buzz and excitement generating billboards.

Look up and you’ll see that the Optimus G is here for you now. LG’s words, not ours, but they are pretty much in the same vein of Samsung’s words against the iPhone 5: “the next big thing is already here”.

Gotta love all this! For what it’s worth, LG’s ads were there for quite some time but we have to hand it out to their marketing team for redesigning them. Even the “4″ matches the theme.

Source: News Wire

Via: Engadget