BlackBerry launched the Z10 and Q10 back at its late January event, kicking-off the BlackBerry 10 platform and unveiling its new corporate name, leaving RIM behind. Since then, we’ve seen the Z10 go up for sale in Canada and nations overseas, as we awaited the smartphones eventual arrival in the States. We’ve finally started getting confirmation of just when the phone will be available from carriers, and to help drum-up some last-minute interest, BlackBerry has decided to throw itself a secondary launch event, this time celebrating the Z10′s US arrival.
The new event is in one week in New York City, on March 21. That’s fitting, as we know that AT&T, for one, will start selling the Z10 the following day. Not all carriers will get the phone so soon – Verizon just announced the start of pre-orders today, with the hardware finally becoming available on March 28 – Sprint doesn’t intend to offer the Z10 at all.
While we don’t expect this new event to see the kind of press that the first Z10 launch did, it could still be a smart move on BlackBerry’s part, especially considering the MWC, HTC One launch, GS4 launch, and everything else that’s happened to steal our attention in the weeks since the Z10 first debuted.