By Michael Fisher | March 12, 2013 4:27 PM
Sometimes, the word “unboxing” alone just doesn’t fit. It’s too cursory, too flippant. De-boxing videos used to be a novelty, but now everyone does them for products ranging from dumbphones to screen protectors. And while all unboxings are fun in their own peculiar way, some devices call for more. A high-end smartphone, after all, deserves a high-end unboxing – doesn’t it?
Introducing a new kind of package-shedding video: a “premium” unboxing. We weren’t in a rush for this one, as literally thousands of sweaty fingers all over the internet have already tapped and grazed the chamfered bezel and aluminum chassis of this beauty. Savoring the opportunity to take our time with our new HTC One, we did so – and the result is an unwrapping and hardware tour we think you’ll really enjoy.
Hit the video below for our hands-on impressions on everything from the HTC One’s package design to its metallic feel to a brief blast of BoomSound, stay tuned for much more on the HTC One in the days ahead, and let us know what you think of our high-end unboxing format in the comments down below.