How Do You Sell a Water-Resistant Smartphone? Models Taking a Shower
Sony’s Xperia Z and its debut at CES made it one of the earlier 1080p Androids to go official, though stiff competition is right around the corner from models like the HTC One and Samsung Galaxy S IV. Still, Sony’s off to a head start, and is trying to turn that advantage into sales, with the help of attention-getting promotions like the one we just learned about in the Czech Republic.
One of the Xperia Z’s big selling points, and also what helps distinguish it from the Xperia ZL, is the Z’s water resistance. There are a lot of ways you could demonstrate that capability, but Sony and T-Mobile CZ sure came up with an interesting one for the phone’s Czech debut, pairing the phone with a couple models to show how the Xperia Z is usable even in the shower.
As you can see below, the display managed to draw a pretty sizable crowd. Now it’s up to Sony to see how many of those on-lookers it can covert to new Xperia Z owners.