More Bad News for ATIV Tab as Samsung Halts Sales
Samsung’s Windows RT-running ATIV Tab has been on our radar since last summer, when we got an early look at the tablet at the IFA in Berlin. As summer turned into fall, and Windows 8 launched, we wondered what was to become of the tablet; eventually, we got word from Samsung that it wasn’t going to be bringing the ATIV Tab to the US, citing consumer disinterest with Windows RT in general. Despite its absence here, Samsung still made a push for the ATIV Tab abroad, hoping to find a market for the device. Unfortunately for the company and its tablet, it looks like those efforts fell short, upon word now arriving that Samsung has decided to stop selling the ATIV Tab in Germany and other European nations.
This failure raises a lot of questions; should we be placing blame on the ATIV Tab itself, or does Windows RT simply lack needed features and has gone under-promoted? We wonder if other manufacturers of RT tablets are facing their own tough decisions about remaining in the market, or are going to tough it out no matter how light consumer interest may be.
Between this and the lackluster retail launch Samsung gave its ATIV phones, could the company be losing interest with Microsoft’s mobile platforms in general?