Stephen Elop: Windows Phone Could Be The Biggest OS In the World
Stephen Elop, Nokia’s CEO, was on stage at the 2013 MWC to introduce the new Lumia 720 and the Lumia 520, among others. In an Bloomberg interview the CEO reiterated Nokia’s dedication to emerging markets, and the company’s success in those specific regions, but he also talked about the future of Windows Phone (aside from supply issues, and others).
As far as market share is concerned, since Apple and Google are dominating the landscape and BlackBerry is back in the game, Elop reiterated the fact that “demand exceeded supply” in the case of the Lumia 920. Developed markets are also a top priority for Nokia as the company is targeting those with high-end devices.
Nokia aims at offering a superior business experience to the BlackBerry offering, going after those customers, but Elop clearly states that Nokia “selected Windows Phone as our platform so that it would be a key point of differentiation”. The platform “could be the biggest operating system in the world”; despite having internal targets for achieving this, the CEO didn’t announce anything specific. Check out this, and much more, in the video below.