Lately, a couple rumors have suggested that Google would be getting into the retail game a little later on this year, with plans to introduce its own physical stores, like Apple already has. We really liked the sound of that idea, giving the public easier-than-ever access to Nexus devices and serving as a place to check out Google Glass in person once it finally becomes widely available. Unfortunately, despite numerous sources echoing those claims, it now sounds like it won’t be happening after all, with Google’s Andy Rubin rejecting the idea.
According to Rubin, “Google has no plans and we have nothing to announce.” Now, not wanting to make an announcement is unsurprising, but if he’s being truthful about not even having those plans, this rumor could really be dead in the water.
He elaborated on why Google stores would be unnecessary, saying, “for Nexus, I don’t think the program is far enough along to think about the necessity of having these things in a retail store,” and commenting that shoppers today don’t feel compelled to check things out in person before making a purchase.
None of this is to say that Google will never create a retail presence, but it sounds like rumors for it happening later this year are shot.