Apple isn’t the only company behind a mobile platform that’s rumored to be working on its own Spotify or Pandora, and reports now claim that Google is putting together a streaming service of its own.
Supposedly, Google’s already negotiating with the labels for the rights to this streaming system, which would augment the paid downloads it already offers through the Google Play store. There might be a free ad-supported version in addition to a paid premium option.
This move could be part of a broader attempt by Google to set up new revenue streams outside of the advertising income that makes up the bulk of its earnings.
For now, there’s no word on when Google might actually be able to start offering this kind of service, or on how far along its negotiations with labels might be – we’ve heard that this might have been the stumbling block that has kept Apple from getting its own offering going.