Woz Is Back at It, Looking Critically at Apple
A little earlier this month we told you about Apple co-founder Steve Wozniak talking about Apple’s fall from its spot at the top of the mountain as its competition really starts delivering products that offer better features than the iPhone and iPad. Now Woz is returning to those sentiments, discussing with Bloomberg how the company is losing its cool, and what it needs to start doing differently.
Woz reminisces back on a time just a few years ago when the Apple brand was the cool, hip alternative to everything else, drawing upon the “I’m a Mac and I’m a PC” ads. Today, however, he believes that Apple’s become more about its position as a premium brand than really being the cool kid on the block. That’s not necessarily a bad thing, but it could be seen as Apple becoming less edgy and possibly driving away younger consumers.
As far as where Apple should go from here, Woz is intrigued by rumors about an Apple iWatch, and thinks something like a voice-controlled iPod nano could be a hit. He also thinks Apple’s missing out by not offering iTunes for Windows Phone or Android, leaving those users to find their media through Apple’s competition.