Vertu’s $10,000 Android Could Have Been a Windows Phone 8 Model
When we heard about the super-expensive Vertu Ti earlier this week, we focused mainly on its middling specs, and how we really hoped for something a little better for $10,000. Today there’s a new interview out with Vertu’s head of concept and design, Hutch Hutchinson, and while he spends some time predictably defending the company’s choices in creating the Ti, he also drops a new bombshell: there was a time when Vertu was planning to bring to develop the Ti as a Windows Phone 8 handset.
While Windows Phone is no stranger to the idea of boutique smartphones (just look at the LG-made Jil Sander WP7 model), we haven’t really seen the idea take off, nor has there been any new model like that since the WP8 launch.
Hutchinson claims that the ultimate problem that caused it to give up and go for Android was the “complexity” it faced in making Windows Phone models. Now, while that sounds a little odd if you’re reading it as technological issues, it could very well mean that Vertu just couldn’t live with dealing with Microsoft and its hard line towards phone design – speculation has it that software customization could have been Vertu’s breaking point.
In the end, it may be of little consequence to most of us, since this kind of phone doesn’t even enter into our purchasing considerations anyway, but Windows Phone still needs all the press it can get to help build up its market share, and scaring away luxury brands might be something Microsoft should think about finding a way to fix.