Still not sure which side to take in the HTC M7/HTC One controversy? While HTC itself seems to keep using M7, as we’ve from CEO Peter Chou himself, and seen referenced in the directory structure for the new teaser ads on the company’s site, there’s been growing support for One since we first heard the name rumored, seeing it pop-up on a UAProf listing. Now, we’re still not willing to dismiss the idea that the handset could arrive under both names, possibly in different regions, but today we get some new evidence in favor of the HTC One, thanks to an eagle-eyed sports fan.

At the Celtic versus Juventus soccer (or football, for many of you) match earlier this week, one of the electronic signs that cycle through ads around the field of play flashed-over to to displaying “HTC One.”

While there’s a chance that this could be some sort of general promotion for the One series as a whole, considering the timing of the match, just a week before HTC’s press event, and the fact that this name has already been rumored for the company’s new phone, and this feels a whole lot like an ad that may have simply been unveiled a little prematurely.

Source: Coolsmartphone