Check Out Google’s New Nexus 4 Ad, Highlighting Google Now


While BlackBerry and Samsung premiered their latest ad spots one week ago during the Super Bowl, Google decided to wait until last night’s airing of the Grammy Awards to break out its latest promotional offering, a Nexus 4 ad where Google Now takes center stage.

While this is all shown in the context of the Nexus 4, the bit is really about showing how Google Now can simplify the lives of its users, drawing upon all of Google’s scheduling, mapping, translation, and other services and delivering them in a seamless, quickly accessible interface. Considering all the money Apple has spent promoting Siri, with all its celebrity endorsements, this comparatively low-key Google video is a nice change of pace, while not skimping on showing-off features.

Sure, it might have been nice to see Google play-up the Nexus 4 itself a little more, but who are we kidding; Google’s ultimately about services, not devices. Are you already a big Google Now fan, and if not, does this clip have you thinking twice about giving it a shot?

Source: Google (YouTube)
Via: TmoNews

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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