Amazon’s Kindle Fire HD models aren’t even six months old yet, but things move fast in the Android tablet world, and as even the budget-priced end of the scale sees the move to quad-core chips and A15-based designs, Amazon may be starting to feel a little pressure to make its tablets (despite their huge sales figures) just a tad more competitive. To that end, the company has a short-lived promotion on the 8.9-inch versions of the Kindle Fire HD underway, offering what amounts to 10% savings.

As part of what’s being positioned as a Valentine’s Day sale, shoppers who enter the code “FIRELOVE” at checkout will get $30 off the nearly-$300 WiFi only version of the Kindle Fire HD 8.9″, or $50 off its just-about-$500 LTE-enabled cousin. Sure, that’s a big bump in price for the option of a cellular radio (compare that $200 difference to the $130 premium it costs to get an LTE-enabled iPad), but don’t forget that Amazon offers a nice deal for casual data consumers, giving you 250MB a month for only about $50 a year.

This deal only lasts through February 8, so you’ll have to act fast to take advantage. On the other hand, though, there should be plenty of tablet news at the Mobile World Congress later this month, so you just might want to hold out to see what the next big things will be before sinking your cash on one of last year’s models.

Source: Amazon