NVIDIA Struggling to Get Manufacturers Interested in Tegra 4?
In the past, NVIDIA managed to get a leg up on other companies by introducing its dual-core and quad-core designs in advance of its competition. This time around, though, it hasn’t recaptured that advantage; Samsung already has an A15 chip in the Nexus 10, and the newly-announced Qualcomm chips and Samsung’s Exynos 5 Octa sound just as good, if not better than the Tegra 4. Perhaps as a result of that, some new rumors suggest that NVIDIA is having a really hard time getting manufacturers to place its Tegra 4 in their new products.
According to the industry sources of Digitimes, so far only Toshiba has committed to the Tegra 4, with plans to have it in tablets this June. While ASUS and Acer have reportedly considered the Tegra 4, neither has placed orders, and ASUS may be going with Qualcomm, instead.
So, how is NVIDIA going to draw interest to the Tegra 4? Rumors from earlier this week suggested that the company might make its own Android hardware for sale to companies to re-brand as their own. That would certainly lower the bar for entry into the Android market, but NVIDIA really needs to get major OEMs interested in the Tegra 4 if it doesn’t want the chip to be a flop.