IDC: Tablet Market Grows 75.3%, Apple Still Leads, Competition Steals Market Share

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The latest International Data Corporation preliminary date figures for the fourth quarter of 2012 are in for tablets and worldwide shipments reached a record at 52.5 million. To put this into context, the tablet market grew 75.3% year over year in 4Q12 compared to 29.9 million units in 4Q11. As far as units are concerned, the last quarter of 2012 saw figures growing 74.3% from 30.1 million units in the third quarter of 2012.

Apple is still the market leader with 22.9 million units sold in Q4 2012, representing a 48.1% growth over the same quarter of the previous. The iPad mini as well as the latest iteration of the full-sized iPad have contributed to the growth. However, competition is fierce and stealing market share away from Apple which dropped from 51.7% in 2011 to 43.6% at the end of 2012.

Samsung, in the second place, has managed to achieve a whopping 263% year-on-year growth, shipping a total number of 7.9 million tablets, Android and Windows combined. With these slates the South Korean company now accounts for 15.1% of the market.

As per the table above, Apple and Samsung are being followed by Amazon, Asus, and Barnes & Noble. Microsoft has also entered the tablet game with its Surface RT but, as noted by IDC, “failed to reach the top five after shipping just shy of 900,000 units into the channel”.

Check out the source link for more information and figures regarding performance of Amazon, Asus, and Barnes & Noble.

Source: IDC

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