Microsoft Planning Reference Design For Low-Cost WP8 Models?


Sales in emerging markets have the potential to make a big impact on the smartphone industry, and right now it seems like everyone’s trying to figure out how to get a slice of the action. Android might have a head start with the abundance of lower-end models already available, and we’ve heard about Apple considering a new iPhone design with a low price point. For Windows Phone, we’ve seen models like the Huawei Ascend W1, which should sell for around $260, but is that cheap enough to draw users to the platform? It seems like Microsoft thinks its OEMs could do even better, and is rumored to be working on a new reference design for very budget-priced WP8 handsets.

According to Digitimes, Microsoft is teaming up with Qualcomm for this project, along with MediaTek. Supposedly, the companies are looking to finalize a design by sometime towards the middle of the year, at which point OEMs could adapt it to make their own very affordable Windows Phone 8 models. With this reference design giving them such a head start, it’s anticipated that finished products could already start rolling out by the second half of the year.

We know, it’s hard to get very excited about lower-end hardware, but Microsoft desperately needs to grow its user base, and if this allows the company to do so, so much the better for it.

Source: Digitimes
Via: Unwired View

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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