Microsoft to Bring More Variety to Windows 8 Tablets, Hints at Cheaper Models


Windows 8 tablets have been off to a rocky start, and while upcoming models like the Windows 8 Pro Surface may help stir-up some new interest, there’s one big elephant in the room: price. In a market full of $200 Androids and $330 iPad minis, it can just be really hard to justify paying $500 and up for a Surface RT. During its most recent earnings call with investors, Microsoft fielded some questions along the lines of more affordable tablets, and it sounds like the company’s well aware that it needs to get some cheaper options out there.

Citigroup’s Walter Pritchard asked Microsoft CFO Peter Klein, “what do you think the outlook is in terms of getting price points down on the devices in aggregate in order to potentially drive some demand?”

Klein didn’t outright say that Microsoft is looking to bring prices down, but instead framed his response in terms of differentiating the Windows 8 tablet lineup in general, providing more, better options for customers. He explained, “we are working very closely with both our chip partners as well as the OEMs to bring the right mix of devices which means, to your point, the right set of touch devices at the right price point depending on the unique needs of the individual. We learned a lot about that and one of things you will see is a greater variety of devices at a bigger variety of price points that meet the differentiated needs of our consumers.”

While that could also suggest some new premium, higher-priced tablets as well, Klein seems to imply that Microsoft is just as interested in driving costs down to reach the lower price points that consumers crave.

Source: Microsoft (Seeking Alpha)
Via: BGR

Share This Post
What's your reaction?
Love It
Like It
Want It
Had It
Hated It
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!