BlackBerry 10 will be here in just a matter of days, and while we’re looking forward to giving to the new platform a spin, we harbor no illusions that RIM’s just going to be able to waltz back into the smartphone game like it didn’t essentially take a year off while everyone else kept pushing out new, innovative products. The company has a lot of catch-up work to do, and a huge part of that is going to be convincing the public to give it another chance. That’s going to take some big-time exposure, and what better way to reach a huge audience than with a Super Bowl ad?
RIM hasn’t yet clued us in to just what to expect from the high-profile ad, but make no mistake, it will have something ready by a week from Sunday. These ads can cost around $3.8 million a pop to run, so whatever RIM ends up preparing, it had better be sure it delivers a serious impact.
The company calls news of its Super Bowl spot just the first entry in the week of BB10 launch activities it has planned, focused around next Wednesday’s big event. In addition to the commercial itself, RIM intends to capitalize on the Super Bowl’s popularity with a number of social networking promotions occurring both before and after the game itself.