Will Microsoft’s New Gaming Venture Create Google Play Confusion?
Less than a year ago, back in early March 2012, Google took the axe to its Android Market and renamed it the Google Play Store, as part of a company-wide rebranding around the Google Play name. It may have seemed a little strange at first, but it’s rapidly grown on us, such that the Play Store has become synonymous with Android apps. That’s why we’re a little surprised to hear about Microsoft’s latest attempt to sell games, which it’s promoting under the very similar “Play” banner.
The branding’s a little inconsistent, and Microsoft seems to refer to this both as Play XBLA and just straight-up Play; additionally, sometimes it’s stylized in all caps, and sometimes in all lower-case.
Sure, Play is a pretty generic-sounding term, but isn’t this just asking for confusion? Right now, Play only covers Windows 8/RT games, and not anything for Windows Phone devices, but we can see the potential for mix-ups: “Hey, where did you get that new game on your tablet?” “Oh, I found it at the Play store”
Are we thinking too hard about this, or was this really a bit of an ill-advised naming decision?