Will Microsoft’s New Gaming Venture Create Google Play Confusion?


Less than a year ago, back in early March 2012, Google took the axe to its Android Market and renamed it the Google Play Store, as part of a company-wide rebranding around the Google Play name. It may have seemed a little strange at first, but it’s rapidly grown on us, such that the Play Store has become synonymous with Android apps. That’s why we’re a little surprised to hear about Microsoft’s latest attempt to sell games, which it’s promoting under the very similar “Play” banner.

The branding’s a little inconsistent, and Microsoft seems to refer to this both as Play XBLA and just straight-up Play; additionally, sometimes it’s stylized in all caps, and sometimes in all lower-case.

Sure, Play is a pretty generic-sounding term, but isn’t this just asking for confusion? Right now, Play only covers Windows 8/RT games, and not anything for Windows Phone devices, but we can see the potential for mix-ups: “Hey, where did you get that new game on your tablet?” “Oh, I found it at the Play store”

Are we thinking too hard about this, or was this really a bit of an ill-advised naming decision?

Source: Microsoft Play
Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!