Apple Scales-Back iPhone 5 Component Orders Due To Underwhelming Demand?
By many accounts, the iPhone 5 was one of the best phones to launch last year. Despite our feelings for the phone, there almost seems to be something in the air lately that suggests Apple enthusiasm isn’t where it’s been in years past; we’ve wondered if Apple has started to lose its spark, and have heard that today’s youth just isn’t in love with the company to the extent it once was. Could these changing attitudes already be affecting iPhone sales? That’s what we find ourselves wondering, upon reading reports that Apple has scaled-back its Q1 2013 orders for iPhone 5 displays to half of what it originally intended.
Supposedly, it’s not just display orders being downsized, and Apple has also reduced orders for a number of other iPhone 5 components.
Before we start foretelling an iPhone market crash, it could be wise to take a more critical look at the numbers themselves. BGR makes a good case for the initial claims of orders for 65 million displays to be way out of line with what Apple could have ever realistically hoped to sell, and sales figures closer to 30 million phones in Q1 would be well in line with Apple’s past performance.
In other words, Apple might be expecting a little dip in iPhone 5 sales, but it seems a little premature to view this as the iPhone 5 already running of steam.