Apple Scales-Back iPhone 5 Component Orders Due To Underwhelming Demand?

Advertisement

By many accounts, the iPhone 5 was one of the best phones to launch last year. Despite our feelings for the phone, there almost seems to be something in the air lately that suggests Apple enthusiasm isn’t where it’s been in years past; we’ve wondered if Apple has started to lose its spark, and have heard that today’s youth just isn’t in love with the company to the extent it once was. Could these changing attitudes already be affecting iPhone sales? That’s what we find ourselves wondering, upon reading reports that Apple has scaled-back its Q1 2013 orders for iPhone 5 displays to half of what it originally intended.

Supposedly, it’s not just display orders being downsized, and Apple has also reduced orders for a number of other iPhone 5 components.

Before we start foretelling an iPhone market crash, it could be wise to take a more critical look at the numbers themselves. BGR makes a good case for the initial claims of orders for 65 million displays to be way out of line with what Apple could have ever realistically hoped to sell, and sales figures closer to 30 million phones in Q1 would be well in line with Apple’s past performance.

In other words, Apple might be expecting a little dip in iPhone 5 sales, but it seems a little premature to view this as the iPhone 5 already running of steam.

Source: WSJ
Via: BGR

Advertisement

What's your reaction?
Love It
0%
Like It
0%
Want It
0%
Had It
0%
Hated It
0%
About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!