Sony May Become Latest Company To Swear-Off Low-End Phones

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It was just about a year ago when we heard from HTC that it was going to be all about high-end smartphones in the future, leaving less-than-impressive budget models to other manufacturers and cutting back on the shear number of phones it produced, focusing only a few select premium handsets. As 2012 played out, though, that’s not entirely how things played out, and while we’ve seen some top-shelf stuff from HTC, it hasn’t fully followed through on those goals. Maybe Sony will be the company to do what HTC couldn’t and become the Android equivalent of Apple; that’s what we’re wondering, at least, after Sony Mobile Xperia Product Marketing Manager Stephen Sneeden spent some time talking about Sony’s possible departure from the low-end market.

Sneeded makes it clear that Sony has its sights set on becoming a “premium smartphone provider”, and that one of the ways to do that is to stop associating the Sony brand with lower-end handsets. He cites cost concerns that crop-up at that level preventing the company from delivering the quality experience it might otherwise like to.

Assuming Sony actually sticks with this course, we’d still see mid-range devices as well as the higher-end. Phones like the Xperia E we looked at last month (above), on the other hand, with its 3.5-inch HVGA screen and 1GHz SoC, could soon be a thing of the past for the company.

Source: CNET
Via: Droid Dog

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!