Nokia Working On Something ‘Very Cool’ For PureView, Says Head Of Imaging

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When Damian Dinning left the company many were left wondering just what will happen to the imaging capabilities of future Nokia phones. Under Dining the Finnish manufacturer released two PureView branded products, the Nokia 808 PureView and the Nokia Lumia 920.

Despite what we’ve been told about PureView after MWC — the 41-megapixel camera, sensor, lens, software, the entire system as a whole — how it worked and what exactly it was, with the addition of the Lumia 920, Nokia started slowly shifting focus up to a point where the current head of imaging at Nokia, Juha Alakarhu, tells us we should think of PureView differently.

“Well, I think it’s important to underscore that PureView doesn’t mean any specific technology. It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation”, he said.

As far as the future of PureView on Nokia phones is concerned, Alakarhu was pretty evasive, but was able to say that the company was working on something “very cool”: “we’re really driving innovation in key areas to deepen and enrich the imaging experience. I can’t tell you about the specific things we’re working on. Safe to say it’s very cool”.

Whether it will be Windows Phone, Nokia Belle, or something completely different, we’re looking forward to seeing it at the upcoming MWC in Barcelona.

Source: Nokia Conversations

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Anton D. Nagy
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