For as much there’s to love about Apple hardware, and how easy-to-use and functional its software can be, it’s hard to deny that a big part of the iPhone’s appeal is social; we desire the phone to some extent because having the latest iPhone model is the “cool” thing to do. As time goes on, though, Android is seeming less like a budget-priced iPhone knock-off, and models like the Galaxy S III have developed some devoted fans in their own right. Now some analysts are saying that today’s teens are viewing the iPhone as less and less desirable, setting their sights on Android, and even Microsoft hardware, instead.
Buzz Marketing’s Tina Wells says that as far as teens are concerned, “Apple is done.” She points to Apple focusing its efforts on the Millennial generation and older users, while not managing to attract up-and-coming smartphone users in the same way it once did.
To be fair, a good two-thirds of teens planning to get a new smartphone intend that model to be an iPhone, but that also means that there are a good number of them that just don’t see Apple’s products as that attractive. Specifically, Samsung seems to be drawing a lot of that crowd, with 22% of these teens eying a Galaxy model, instead.