Teens Growing Less Enamored With The iPhone?


For as much there’s to love about Apple hardware, and how easy-to-use and functional its software can be, it’s hard to deny that a big part of the iPhone’s appeal is social; we desire the phone to some extent because having the latest iPhone model is the “cool” thing to do. As time goes on, though, Android is seeming less like a budget-priced iPhone knock-off, and models like the Galaxy S III have developed some devoted fans in their own right. Now some analysts are saying that today’s teens are viewing the iPhone as less and less desirable, setting their sights on Android, and even Microsoft hardware, instead.

Buzz Marketing’s Tina Wells says that as far as teens are concerned, “Apple is done.” She points to Apple focusing its efforts on the Millennial generation and older users, while not managing to attract up-and-coming smartphone users in the same way it once did.

To be fair, a good two-thirds of teens planning to get a new smartphone intend that model to be an iPhone, but that also means that there are a good number of them that just don’t see Apple’s products as that attractive. Specifically, Samsung seems to be drawing a lot of that crowd, with 22% of these teens eying a Galaxy model, instead.

Source: Forbes
Via: Electronista

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About The Author
Stephen Schenck

Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen’s first mobile device was a 624 MHz Dell Axim X30, which he’s convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he’s not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits

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