Google’s really been making some strides lately to increase the usefulness of app reviews in the Google Play Store. Last year, we saw the company give developers the opportunity to respond to user comments, allowing them to clarify misconceptions or address specific concerns. Then Google started pushing its Google+ integration with the Play Store, prompting users to leave behind their real names when posting such reviews. Now we’re hearing about one more step along that road, expanding upon how developers are able to post their follow-up comments.

Previously, Google limited the ability of developers to post responses to certain well-established developers with high-traffic apps. That’s now rolling-out to additional devs, with the apparent aim of soon giving them all the opportunity to comment on reviews.

It’s clear that not all developers are currently able to post in this manner, so Google may be implementing the change in stages, but we expect that it won’t be long before this change permeates throughout the community.

The combination of real names and this ability for devs to respond to complaints will hopefully lead to more honest, even-handed, and ultimately useful reviews.

Source: Droid-life