RIM’s BlackBerry 10 launch event is coming up in just a few weeks, and everything we’ve seen suggests that the company will get the ball rolling with a pair of BB10 handsets, the full-touch Z10 and the hardware-QWERTY X10. Over the course of the past year, though, we’ve seen a whole lot of leaks and heard rumors discussing other potential BlackBerry 10 hardware, though with nowhere near the level of corroborating evidence we’ve seen for the Z10 and X10. Just how many BlackBerry 10 devices does RIM really have waiting in the wings? In a recent interview, RIM CMO Frank Boulben tackles the question, letting us know just how crowded the BB10 family will be.
Over the course of 2013, RIM intends to release at least six BlackBerry 10 models. While other platform are playing the games of carrier exclusivity, Boulben assures us that RIM is not headed down that same path, and there won’t be any artificial restrictions on which networks all its new hardware is allowed to operate.
Of course, a platform is only as good as its app support, and to that end Boulben claims that of the 600 or so most popular apps around, RIM’s going to get about 90% of them available on BlackBerry 10. All told, the platform should launch with 70,000 apps available.
In the coming weeks, we’ll start seeing the beginning of RIM’s BlackBerry 10 global marketing campaign, which the company hopes will revitalize consumer interest in the brand.