Acer President Believes Consumers Are Confused by Windows 8
The press is not the only one criticizing Microsoft and its Windows RT platform; a Dell executive tried to warn Steve Ballmer about using the Windows moniker to describe the new RT operating system. On the other end, Acer’s President Jim Wong recently defended the Redmond-based company (after criticizing it earlier) just to get its critical hat on again for this year’s CES.
After unveiling the B1-A71 Android tablet, Wong said that Microsoft is employing a marketing technique for its Surface tablet that is “confusing to consumers”. “The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience”, he said.
Acer has set up “experience booths” overseas in order to educate customers. “We have to work closely with Microsoft to get customer feedback on what works and what doesn’t”, Acer’s President added.