Samsung is clearly on top of the smartphone market at the moment, gaining some serious ground in 2012 and breaking from its tie with Apple to secure a firm lead. Of course, that’s no guarantee of future success – just look at RIM or Palm’s positions several years back – so what might Samsung have to expect for 2013? According to one analyst firm, Samsung should keep seeing very strong smartphone sales, and its performance this year could exceed last year’s by a good thirty-five percent.
Now sure, smartphones in general are getting more popular – a trend that’s set to continue, even if it’s slowing down a little – so Samsung selling 35% more units won’t directly translate into the same kind of growth for its proportional share of the market. Even still, that could move Samsung up to something like a solid third of all smartphone sales.
Samsung’s lead may encourage the company to invest more heavily in some of its more experimental pursuits, like the promised arrival of Tizen-based smartphones. Certainly, success like this would give Samsung all the more to lose if its relationship with Google sours.