Apple Reaches Historical High US Market Share, Android Continues Decline

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At the end of November figures from Kantar showed that Apple regained the number one position in the US, pushing Google’s Android back to the second place. A more recent report of sales data for 12 weeks ending November 25, 2012, shows that Apple has reached its highest ever smartphone share in the US.

Previous (October) numbers showed Apple’s iOS on the top spot with 48.1% marketshare in the States followed by  Android, falling from 63.3% to 46.7%.

The most recent figures show Apple at 53.3% (up 17.5% year-on-year) while Android continues its decline to 41.9% (down 10.8% year-on-year). The continuous positive trend for the Cupertino-based company is mainly due to the launch of the latest iPhone, the iPhone 5, as well as the iPad mini and the 4th generation full-size iPad. “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December”, said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.

Windows Phone is still struggling to achieve 3% while RIM’s BB OS accounts for half of Microsoft’s market share (1.4%).

The rest of the world looks different from market to market, though the growing trend belongs to Android, with different figures for each market. Apple’s iOS is following at a safe distance. Check for details at the source below!

Source: Kantar World Panel

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