Plenty of smartphones could use a good advertising campaign. If ZTE or Huawei ever want to get the recognition they’re looking for, a well-executed marketing strategy could go a long way. But of all the phones that absolutely don’t need any encouragement for us to throw our cash at them, the Nexus 4 is probably at the top of the list. After all, its availability has been flaky at best, and currently the Google Play store in the US has both the 8GB and 16GB models listed as being full-on sold out; no two-month-long backorders, just gone. That’s what makes LG’s new Nexus 4 promotional spot just the slightest bit ironic.

LG published its Nexus 4 “product movie” to YouTube yesterday – no, not an Optimus G video, but one for the Nexus 4 itself. It’s a nice, short overview of some of the phone’s stand-out hardware, as well as many of the software elements present in Android 4.2. Still, it’s a little infuriating to be rubbing the phone in the faces of so many potential customers who might love to get their hands on the model, if only they actually could.

OK, LG, we want the phone already! Maybe chill with the videos and get cracking with the manufacturing?