HTC Rethinking 2013 Plans As It Lowers Sales Expectations?
Recently, we’ve heard a couple stories about HTC that shared a bit of a defeatist theme. There was the rumor that HTC had shelved a Windows Phone 8 phablet it was working on, supposedly over concerns with support for an adequate resolution, and we also got confirmation that the 1080p HTC Butterfly wouldn’t be coming to Europe (as the Butterfly, at least). Could there maybe be something more to these decisions than was initially apparent? Some new rumors claim that HTC has stopped work on several models initially under development for 2013 releases, as it prepares to see its sales growth take a hit.
Digitimes cites the good old ambiguous “industry sources” for this info, noting how the manufacturer seems to have scaled-back its orders for phone components. While they still see HTC managing to increase its sales next quarter, it’s expected to only have its shipments grow by ten to fifteen percent, compared to the twenty to thirty percent it was planning for.
Additionally, the report claims that HTC has had to rethink its position on budget smartphones, as it’s not able to get the penetration it needs in global markets by focusing on flagship models.
Maybe scaling-back its 2013 lineup could be a good thing for HTC. We’re not crazy about the idea of a renewed focus on lower-end hardware, but in general, we’d be happy to see a smaller, yet more refined lineup. Of course, these rumors are just that, and things could still be full-steam-ahead as far as HTC itself is concerned.