By Stephen Schenck | December 14, 2012 4:27 PM
Ever since Microsoft announced its Surface tablets, it’s been talking about competitive pricing; before we had official word on the Surface RT and Surface Pro launch prices, we knew the RT would be priced competitively with its tablet brethren, and the Pro would see its own price tag fit in nicely among ultrabook offerings. We’ve since seen those kind of figures confirmed, but a new hardware tear-down suggests that not only has Microsoft matched its competition’s sticker prices, but their mark-ups, as well.
Fortune estimates the cost of parts going in to the 32GB Surface RT as adding up to roughly $270. That figure’s a little lower than what Apple appears to be spending to make each 32GB iPad, but not by much. When you look at what each charges for its gear, Microsoft’s cost savings might mean that the company is turning a higher profit on each Surface RT it sells than Apple sees from each iPad.
Maybe a high sticker price is important for Microsoft to establish that the Surface should be seen as a serious contender, but we can’t help but think that shaving that estimated $315 profit margin down a little might just give Surface RT sales the kick in the pants they need.