Samsung’s found itself in the hot seat for some very public – and expensive – legal proceedings stemming from accusations that it copies its competitor’s designs. The company’s President and Chief Strategy Officer Young Sohn recently spent some time talking with the MIT Technology Review about his goals for moving Samsung forward, and some of what he had to say provides a little insight into both why Samsung has seemed so enamored with Apple’s designs, as well as what it intends to do to make itself stand out with a family of unique products.
He may only be one executive (albeit one with a president-level role), but Sohn is unabashedly an Apple fan. Even though their companies may be in direct competition, Sohn admits to coming home to a Mac, an iPhone, and an iPad, though he conducts business with Galaxy-family Samsung devices.
As for what Samsung can do to step-up its level of innovation, Sohn talks about the need to broaden Samsung’s talent pool, looking at more input from creative minds outside of South Korea. That’s part of why Sohn has found himself in the position he has, to help give the company a stronger presence in the US. Beyond Samsung’s facilities in Silicon Valley, he talks about the need to focus on “Austin, Boston, Israel, and Russia and other talent centers around the world.”