Samsung Capitalizes On Latest Apple Maps Gaffe


You may have heard about Apple’s latest PR nightmare earlier this week, upon news that Australian police had started warning travelers not to rely solely upon Apple’s Maps in iOS 6 for navigation. The police became aware of the problem after iOS users were finding themselves stranded in the middle of nowhere after Apple Maps mis-located the city of Mildura. That whole thing was embarrassing enough, but now Samsung has seized upon the opportunity to rub just a little salt in Apple’s wounds.

Samsung’s been spotted placing some new ads up in Australia, clearly serving as a reaction to this Apple situation, and offering the suggestion that if drivers want directions they can trust, they might want to check out the company’s Galaxy S III.

It looks like Samsung really outdid itself, placing its signage right next to a muddied-up off-road vehicle, acting as a prop to help drive Samsung’s implied point home all the more: if you want to rely on Apple Maps, you’d better be prepared to rough it. Ouch! Way to twist the knife, Samsung.

Source: CNET
Via: Droid Dog

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!