Samsung Capitalizes On Latest Apple Maps Gaffe
You may have heard about Apple’s latest PR nightmare earlier this week, upon news that Australian police had started warning travelers not to rely solely upon Apple’s Maps in iOS 6 for navigation. The police became aware of the problem after iOS users were finding themselves stranded in the middle of nowhere after Apple Maps mis-located the city of Mildura. That whole thing was embarrassing enough, but now Samsung has seized upon the opportunity to rub just a little salt in Apple’s wounds.
Samsung’s been spotted placing some new ads up in Australia, clearly serving as a reaction to this Apple situation, and offering the suggestion that if drivers want directions they can trust, they might want to check out the company’s Galaxy S III.
It looks like Samsung really outdid itself, placing its signage right next to a muddied-up off-road vehicle, acting as a prop to help drive Samsung’s implied point home all the more: if you want to rely on Apple Maps, you’d better be prepared to rough it. Ouch! Way to twist the knife, Samsung.