You may have heard about Apple’s latest PR nightmare earlier this week, upon news that Australian police had started warning travelers not to rely solely upon Apple’s Maps in iOS 6 for navigation. The police became aware of the problem after iOS users were finding themselves stranded in the middle of nowhere after Apple Maps mis-located the city of Mildura. That whole thing was embarrassing enough, but now Samsung has seized upon the opportunity to rub just a little salt in Apple’s wounds.
Samsung’s been spotted placing some new ads up in Australia, clearly serving as a reaction to this Apple situation, and offering the suggestion that if drivers want directions they can trust, they might want to check out the company’s Galaxy S III.
It looks like Samsung really outdid itself, placing its signage right next to a muddied-up off-road vehicle, acting as a prop to help drive Samsung’s implied point home all the more: if you want to rely on Apple Maps, you’d better be prepared to rough it. Ouch! Way to twist the knife, Samsung.