LG Discusses Nexus 4 Shortages
We’ve talked at some length about Google’s seeming inability to sell the Nexus 4 (or, at least, in the quantities anxious customers are harping for), but what’s really behind the struggle to keep the Play Store stocked? Manufacturing issues? Did a cargo ship full of Nexus 4s disappear into the depths of the Pacific? Well, now LG is finally talking a little about the delays, but its explanation is still less than completely satisfying.
LG UK exec Andy Coughlin responded to some of CNET’s questions about Google’s Nexus 4 sales problems. Coughlin explains that this is little more than a case of demand wildly exceeding sales forecasts.
If that’s accurate, then did Google totally underestimate the kind of demand it would see for the Nexus 4? That’s a bit hard to swallow, as Google should be more plugged-in than nearly anyone else when it comes to assessing the online buzz around an upcoming product. Combined with its experiences selling previous Nexus models, we’d like to think that it would be on top of things by now.
In any case, hopefully Google’s ramped-up its orders for the Nexus 4, and these delays will soon be behind us.