Microsoft Reboots #DroidRage Campaign, Wants To Trade Android Horror Stories For A Windows Phone
Microsoft’s “Meet Your Match” campaign compares Windows Phones to devices on the street which are often one-or-two-year-old Android phones (but not only). However, now the new hashtag and trend is #DroidRage, a marketing push from Microsoft on Twitter directly targeting Android users, a rehash of last year’s .
“Do you have an Android malware horror story?” We all know that Android, because of its open model, is susceptible to some malware attacks and we complained about the lack of an a-priori checking system; however, so far Google was quick to react in removing the apps from the Play Store as well as phones.
Furthermore, we’ve heard about Android 4.2’s built-in malware scanner; that doesn’t stop Microsoft in addressing the huge chunk on the market which is not on Android 4.2. “Reply with
#DroidRage with your best/worst story and we may have a get-well present for you.”
The meanness doesn’t stop quite there; Microsoft has a to-do list for Android users: Step 1. Wait for your Android phone to get infected with malware; Step 2. Recover from SMS scam bill shock; Step 3. Skip steps 1 & 2, buy a Windows Phone and connect with people you care about instead of some hacker plotting in a dank basement.
Would you trade your “exposed to malware” Android phone for a Windows Phone?