After seeing that Thanksgiving and Black Friday traffic was dominated by Apple’s iPad and iPhone, we’re now hearing word that the Cupertino company has managed to tip the scales in its favor once again, pushing Android back to the second spot. The information comes from a Kantar World Panel and claims that iOS is once again the market leader in the US.
Results are based on the last 12 weeks of smartphone sales, up until October 28, and places Apple’s iOS on the top spot with 48.1% marketshare in the States (25% up year-on-year); former first place Android has fallen from 63.3% to 46.7%. “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods“, said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
The situation in Europe, while not as bright as in the US, is improving for Apple. Android is still the leading operating system but iOS is gaining marketshare “in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share”.
This American success is due mainly to the iPhone 5; with its new smartphone, Apple managed to turn 13% users from Android, 6% from BlackBerry and convince some first smartphone owners; 62% still come from older Apple phones.
Source: Kantar World Panel