By Stephen Schenck | November 20, 2012 3:20 PM
With Black Friday (and Cyber Monday) just days away, the 2012 holiday shopping season is about to take off in force. Whether you’re shopping for friends or family, there are bound to be a few electronic gadgets on your list. Will you end up buying just what your gift recipients had been hoping for, or will your efforts miss the mark a little? If you’re in the US and shopping for a kid this year, it’s looking like Apple’s iPad is going to be the gift to beat.
Nielsen’s latest survey figures take a look at what electronics six-to-twelve-year-olds in the US are itching to get their fingers on. By a significant margin, the full-sized Apple iPad is the most desirable product, with just a hair under half of all kids interested in getting one. Perhaps surprisingly, given its kid-sized design, the iPad mini makes a much less impressive showing, with just over a third of these children expressing interest.
The Apple-love continues with the iPod touch and iPhone 5, both also captivating about a third of kids.
As we move away from Apple territory, kids seem to quickly lose interest. Only about one-sixth of the children surveyed claimed to be jonsing for an Android phone, and a meager six percent are hoping to see a Microsoft Surface in their stockings.