The iPhone 4S lost Apple’s flagship status once the iPhone 5 was unveiled on September 12, 2012, and available shortly after. Announced on May 3, 2012, the Samsung Galaxy S III sold more units than the iPhone 4S (unveiled on October 4, 2011) for the first time in Q3 2012, according to Strategy Analytics.
According to the analysts’ research, Samsung sold 18 million Galaxy S III units last quarter compared to 16.2 million iPhone 4S devices, “as consumers temporarily held off purchases in anticipation of a widely expected iPhone 5 upgrade at the end of the quarter”. The iPhone 4S, being unveiled at the very beginning of Q4 2011, was at the end of its one-year cycle last quarter while Samsung’s Galaxy S III was present on the market for a little more than a quarter.
The iPhone 5, even though available only from the end of September (end of Q3), sold a solid number of 6 million units, according to the report. It is expected to outsell the Galaxy S III in the last quarter of the year, according to same analysts.