Apple’s Revised Samsung Apology Hits UK Newspapers
After Apple was unable to convince the UK courts that Samsung’s Galaxy Tab devices infringed on Apple’s registered designs, the company was ordered to make a series of public statements, clearing Samsung of claims Apple made that it was copying its products. While Apple reluctantly complied, it decided to get a little creative with the wording it used, including some extra passages describing all the other court cases where Apple emerged victorious, as well as excerpts from the trial itself that painted Samsung’s designs in a bad light. As we learned yesterday, the court wasn’t too pleased with that turn of events, and forced Apple to take down that message, to replace it with a more appropriate one. While Apple’s dragging its feet in getting that statement up, we get a preview today of what to expect, upon some of this revised language showing up in the print ads Apple’s also forced to run in UK newspapers.
Essentially, this is just a pared-down version of that earlier statement, removing the portions the court found offensive. It plainly states the details of the case, and their impact (or lack thereof) on continued Samsung Galaxy Tab sales.
While this text marks a revision from the longer message Apple originally ran on its website, we’re still uncertain if this is the same text that Apple will use when its message goes back up on the company’s site, or if it has some more substantial changes in mind, following the recent court action.
If this is the final text, it’s interesting that the court isn’t pressing Apple harder for any sort of direct apology, or at least acknowledgment that its claims of “copying” weren’t supported by the verdict. Still, this time Apple’s not making insinuations that the UK court got things wrong, so we suppose that’s progress.