Microsoft’s series of announcements this month have certainly stirred up the mud in smartphone harbor, but the two Goliaths of the space haven’t been standing still, either. Apple and Google continue to battle it out with new devices and new features, each aiming to steal market share from the other.
The figures delineating who’s dominant and who’s the underdog in the market-share contest are calculated by a number of firms, and as GSMArena reports, yesterday’s results from ComTech are particularly interesting.
In the third quarter of 2012, iOS accounted for 35.7% of the total US smartphone market share, an increase of 14.2% from the same quarter in 2011. Android accounted for a much larger percentage of smartphones sold in America -57.5%- but that figure was down from 66.4% in the year-ago period. Shifts in other platforms were significant but much smaller numerically, with BlackBerry maker RIM falling from 6.9% to 2.1%, and Windows-powered devices eking out a small gain from 2.7% to 2.9%.
The UK’s results were similar -iOS jumped approximately 10 percentage points while Android grew by only 5- but the rest of Europe (Spain, Germany, Italy, and France) showed an opposite trend. There, the iPhone’s market share took a slight dip from 17.3% to 16.5%, while Android saw a spike from 50.9% to 67.1%. Windows devices saw significant gains in each sector, more than doubling their share in great Britain to 4.2%.
We note, as did the sources below, that these figures only include approximately a week’s worth of iPhone 5 sales. As ComScore’s Dominic Sunnebo points out, “we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost. We expect this momentum to be fully realised in the next set of results.”
With the immensely popular iPhone 5 up against similarly stacked opponents like the Galaxy S III, Nexus 4, and Galaxy Note II, and with potential market-disruptors like HTC’s Windows Phones and Nokia’s Lumia line nearly ready for release, it’ll be interesting to see what numbers Q4 has in store.