Amazon Using Apple iPad Comparison To Promote Kindle Fire HD
When Apple introduced the iPad mini we were shown a comparison against the Nexus 7, Google’s first pure-Android slate. Apple emphasized on the larger (by .9 inches, 35% larger area) display but they didn’t mention the chapter where the iPad mini falls short: resolution and PPI rating.
Amazon is using exactly these aspects to promote its Kindle Fire HD. It has 30% more pixels than the iPad mini (and so does the Nexus 7) and 216PPI against the rating of 163 on Apple’s smallest slate. Other aspects are also highlighted, as seen in the screenshot above, so each company is playing its aces in this competition.
Apple emphasized on a better content consumption experience as well as the 275,000+ number of tablet dedicated applications while Amazon is playing its resolution, PPI and stereo speaker cards, alongside the most important factor: price. Amazon’s Kindle Fire HD is $130 cheaper than the iPad mini. Of course, there are other iPad mini advantages (or Kindle Fire HD disadvantages) which are not highlighted: the lack of a camera. For a spec-rundown between the two (and the Nexus 7), make sure to check out our spec-comparison post.