There was a lot of speculation — knowing the vast collection of music titles available in the iTunes store — regarding Apple and whether it should or could start its own streaming service to compete with offerings out there from Spotify, Pandora, Zune, and the rest. The latest reports seem to confirm that the Cupertino-based company is indeed preparing such an offering, slated for a Q1 2013 release.
The offering would be, according to the reports, ad-supported and will compete directly with Pandora. Sources for this rumor are, as usual, “unnamed” and they claim deals can be closed by mid-November; said sources claim that “executives from Vivendi SA’s Universal Music Group, Warner Music Group, and Sony Corp.’s music division visited Apple’s headquarters in Cupertino, California, in recent weeks to learn more about its radio plans”. There would be an app for the iPhone, iPad and iPod touch.