Analyst Believes the iPad mini Can Still Capture Sales From Competing, Cheaper Tablets
Apple unveiled the iPad mini, it’s own take on the seven-inch form factor (which more of an eight-inch than a seven-inch slate), and we’ve tried to analyze and react to the announcement in every possible way, covering all angles, including the price. The general consensus seems to be that the iPad mini is overpriced (at $329) even if Apple’s own Phil Schiller disagrees.
However, JP Morgan analyst Mark Moskowitz still believes that Apple’s small tablet will capture sales from lower-priced rivals, like Google’s ASUS-made Nexus 7 or Amazon’s own Kindle Fire HD. While being impressed by the look and feel of the slate (which we’ll make sure to check out in our upcoming review soon), Moskowitz said: “in our view, the larger screen size and iOS 6 capabilities of iPad Mini stand to be good enough to grab share from the $199 tablet crowd”.
While having a lower resolution and PPI rating than the Nexus 7 and the Kindle Fire HD — due mainly to a larger screen and the 4:3 aspect ratio instead of widescreen used on competing tablets — Apple’s iPad mini also has a couple of advantages in the build quality and camera departments. Whether that will be enough to justify the the higher price is something we’ll have to wait and see as Apple is facing fierce competition from Google (Asus), Acer, Amazon, Samsung and the rest.