Today you may have noticed a new terms of service pop-up on either the Windows Phone marketplace or the Zune desktop software. Johan van Mierlo certainly did, and took the photo above to prove it. One of the things that shows up is an opt-in check-box for “Personalize My Music”.  I’m pretty sure this has always been part of the Zune desktop side of things, but the option hadn’t appeared on Windows Phone before, probably because Windows Phone does not have the music personalization features that the Zune desktop software and previous Zune devices did.

In case you’re not familiar, the Zune desktop software and Zune media player devices would always keep track of your listening habits and use that information to generate recommendations or “picks” for new music that you might like.  This is a great way to find new (and old) music that you may have never heard before, but will probably like.  Windows Phone does have Smart DJ which will create a playlist based on an artist that you choose and add to it other artists that are similar, but the “picks” feature generates suggestions based on all of your musical tastes.

Hopefully we will see this type of feature come to Windows Phone in the future and perhaps it will come to other parts of the marketplace for more-suitable app suggestions and TV/Movie purchasing.

Source: Mobility Minded