HTC Exec Discusses Company’s Lack Of Tablets
Over the summer, we were wondering if HTC might be about to take another big stab at tablets, following the less-than-groundbreaking sales performance of its previous Android models. Back in July, we heard that the company was supposedly working on a tablet with some unspecified unique feature. Later, we saw some pics of what seemed to be a prototype tablet design, and shortly thereafter talked about rumors that a Flyer 2 could be about to drop. We had to reconsider all that once we realized that HTC had reorganized its website to remove a separate section for tablets, suggesting that maybe it really was done with them for now. Sure enough, HTC’s global online communications manager has just been talking about the company’s approach to tablets, and it’s clear that nothing big is in the works.
According to the exec, HTC is still keeping a close eye on the tablet market, but doesn’t want to release a bunch of underwhelming hardware that can’t compete against the iPad. That’s not to say that HTC is done with tablets, as it may eventually throw its hat in the race for the budget-priced market now dominated by the Nexus 7 and Kindle Fire models.
HTC claims that its early tablet releases have been “a great learning experience”, and that even those middling sales still met the company’s expectations.
So, no new HTC tablets in the works for now, but that door’s far from closed. We’ll be on the lookout for any signs of that changing.