A couple weeks ago, we heard RIM’s CEO Thorsten Heins brag that Blackberry 10 has “a clear shot at being the number three platform on the market.” He also said, “We’re not just another open platform on the market, we are BlackBerry.” That is to say that Blackberry thinks they can easily beat Windows Phone 8 with their Blackberry 10 operating system and devices. Unfortunately Blackberry 10 devices probably won’t see a release until early 2013 which is well after we expect to see Windows Phone 8 on the market.
Furthermore, there hasn’t been a whole lot of consistent buzz building up behind Blackberry 10. There was the new beta 3 reveal a couple weeks ago, but it has not been keeping itself in the tech news very well. Windows Phone 8 on the other hand has been having some big reveals of new devices, and Microsoft is still keeping us on the edge of our seats to see if they’ll surprise us with new features within the operating system like they surprised us with their Surface tablet reveal earlier this year.
If Blackberry wants to get to number 3 in the smartphone wars, they probably need a strong ecosystem that connects to all of the other electronic peripherals in our lives. Apple has a hugely successful ecosystem driven by iTunes and their iOS appstore that makes keeping all of your devices tied to that ecosystem very compelling. Android’s ecosystem is backed by the hugely successful Google search engine and all of the great online services that Google brings to the table. Microsoft’s ecosystem is backed by their hugely successful Windows operating system, Office productivity suite, and Xbox 360. What exactly does Blackberry tie into that’s so compelling? Perhaps the old Blackberry Enterprise servers? Most of the advantages of those have been made obsolete by all of the Exchange ActiveSync compatible servers and services out there these days.
That Blackberry Hub which unites emails, messaging, and social networking notifications seems nice. The multi-tasking interface and swiping gestures for navigation are interesting as well, but those seem kind of minor to me. It’s just different ways of doing things we can already do on any other smartphone. Does Blackberry really have enough steam in their ecosystem to surpass Windows Phone next year?
Video via: The Verge