By Stephen Schenck | October 5, 2012 12:08 PM
Remember back at the beginning of March when Google ditched the Android Market name we knew and loved for its big Google Play overhaul? The change might have been a little hard to swallow at first (and we’ve certainly caught ourselves referring to the Play Store more than once as the Market in the weeks that followed), but it looks like the rebranding has ultimately been a success for Google, with one estimate reporting impressive 137% revenue growth over just the first seven months of the year.
To be fair, it looks like growth hit a stall just after the Google Play change, but by June things began to start looking up again, and that trend has continued since. Now, to be fair, these aren’t official Google-supplied numbers, but data from analytics performed by a third-party company. It looked at both app sales and in-app purchases to come to its numbers, but we’d love to see its findings confirmed by Google itself.
Of course, there’s a flip side to all this, and increased sales comes alongside the arrival of more and more apps, making it difficult for any individual one to stand out from the crowd. Perhaps that will in turn encourage the development of more innovative, attention-grabbing titles? We’ll see, but for now Google Play’s success shows no signs of slowing down.