Google Play Sales Show Major Growth Throughout 2012

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Remember back at the beginning of March when Google ditched the Android Market name we knew and loved for its big Google Play overhaul? The change might have been a little hard to swallow at first (and we’ve certainly caught ourselves referring to the Play Store more than once as the Market in the weeks that followed), but it looks like the rebranding has ultimately been a success for Google, with one estimate reporting impressive 137% revenue growth over just the first seven months of the year.

To be fair, it looks like growth hit a stall just after the Google Play change, but by June things began to start looking up again, and that trend has continued since. Now, to be fair, these aren’t official Google-supplied numbers, but data from analytics performed by a third-party company. It looked at both app sales and in-app purchases to come to its numbers, but we’d love to see its findings confirmed by Google itself.

Of course, there’s a flip side to all this, and increased sales comes alongside the arrival of more and more apps, making it difficult for any individual one to stand out from the crowd. Perhaps that will in turn encourage the development of more innovative, attention-grabbing titles? We’ll see, but for now Google Play’s success shows no signs of slowing down.

Source: App Annie
Via: Android Authority

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bitsRead more about Stephen Schenck!