The European Union has a reputation for some pretty nice consumer protection laws. Of course, those laws are only worthwhile so long as people are aware of them, and Apple’s finding itself in the hot seat now due to what could possibly be seen as misleading consumers over such issues in its advertising.
The heart of the matter is the one-year manufacturer warranty Apple offers for its iPhones and iPads. That’s all Apple says you get in its advertisements, but the EU requires two-year coverage for such things. The way Apple’s promoting this one-year warranty, users with hardware that breaks after its first year of ownership might unknowingly pass on the under-warranty repair they’re guaranteed, falsely believing the one-year limit in Apple’s ads.
This isn’t the first time Apple’s got in trouble over warranties in Europe, though this might be its biggest headache yet; the head of the EU’s Justice Commission is behind this latest call for accountability. Apple hasn’t commented on any of this just yet, but it may have its hands tied, for once.