Remember all the talk about Apple possibly starting its own streaming music service? We were just hearing new rumors about it a few weeks back, but in all the hubbub surrounding the iPhone 5 launch, it sort of got forgotten. Were the rumors just totally off, or is there more going on here? Some new claims suggest that Apple may still be trying to get this program off the ground, but licensing issues have managed to slow things down.
According to reports, Apple was looking to introduce a service that was a little more flexible than the likes of Pandora, and as a result would need to negotiate individual licenses with rights-holders. It supposedly ran into problems with Sony/ATV, when the two couldn’t agree over a per-song licensing fee structure.
The good news is that it sounds like something could still be worked out, as talks have been reportedly moving forward. That may mean we still see some iTunes streaming service in the near future, even if it doesn’t accompany a major product launch.